Legal

Law firm marketing & PR: Win with thought leadership

The legal marketing landscape can be tricky to navigate. Especially when bar laws that vary state by state dictate there’s no room for creativity and bold claims. And in many cases, even the use of “expertise” and “expert” are prohibited. 

So how can law firms position themselves to gain industry authority and new business? Thought leadership. While establishing thought leadership is easier said than done, we’ve helped a wide range of law firms — from IP boutiques to bet-the-company litigators — solidify their reputations as industry leaders.

We know what resonates with each prospective audience, and have secured media coverage and awards for our legal clients in the publications that matter most — like TheWall Street Journal and Law360, to name a few.

Our approach to law firm public relations and legal thought leadership includes: 

  • Proactively pitching bylined articles in relevant publications
  • Maintaining positive and valuable relationships with key journalists
  • Positioning attorneys as go-to resources for comments on stories
  • Announcing trial outcomes before they become yesterday’s news
  • Identifying industry awards that matter most and pursuing entries
  • Drafting case studies and attorney bios to position our clients as experts in their practice areas
  • Drafting clear and concise website copy that effectively tells a persuasive story
Download Patterson + Sheridan case study
 
 
 
 
Emily B. Woloschuk, Director of Marketing and Business Development
Lightfoot

Reputation Ink acts efficiently and professionally to develop media strategies for our attorneys. They successfully position our attorneys as thought leaders regionally and nationally, which has elevated the firm's reputation. It’s a pleasure working with the Rep Ink team. They know how to get the job done.

Laura Galeano, Esq., Chief Marketing Officer
Bilzin Sumberg

Reputation Ink’s team possesses knowledge of the legal profession that few marketers and writers have. They understood and met our high expectations, and we were very pleased with their final product — high-quality content that differentiates our attorneys from the typical bios filled with laundry lists and legal jargon.