[ Technology ]

Advance your business with leading-edge content

In the growing (and fast) tech space, buyers are too savvy to fall for a hard-sell, advertising-led approach. No strangers to research, they want content that provides actionable solutions to their problems.

The buying decision can be accelerated when your company is viewed as a go-to resource before any formal introduction or meeting has taken place. Providing useful content is the gateway to gaining the trust of your audience. Through third-party endorsement by relevant media outlets, you’ll be seen as more credible and trustworthy. It’s a relationship that can’t be formed overnight, but it’s also made to last as long as you keep the momentum going with valuable information.

Stand out in crowded market 

SaaS (software-as-a-service) and PaaS (platform-as-a-service) providers may not have tangible products to sell, but their challenges are all too real — from standing out in a sea of competitors to convincing prospects to sign up for free trials.  

One way to break through? Solid content strategy. By creating targeted content for each stage of the buyer’s journey, we help SaaS companies attract high-quality leads, then nurture them with helpful content until they are ready to buy.

We’ve also helped clients expand their marketing efforts to include account-based marketing (ABM), taking content to the next level through tailored messages that resonate with target accounts.

Download Bridge case study
 
John Clyde, Marketing Content Manager
Instructure

Spot-on content strategy and development

The Reputation Ink team brings strategic expertise to every piece of content they create for us, whether it’s an informational e-book or an interactive quiz. They consistently deliver high-quality work that our audience will actually enjoy reading. Our brand tone is difficult to master, and they nail it as if they were a part of our internal marketing team.

Unlike other agencies, Rep Ink doesn’t wait around for instructions—they take the reins and find new opportunities for us to optimize our content and marketing strategy. Our best-performing content to date has been a key tool for our sales department and continues to generate leads over a year after it was launched. The best part about our working relationship is that the team makes it fun and seamless to collaborate and do great work, even from two time zones away.  

Justin Bridegan, Director of Marketing
Stellar

"We have a deep-rooted relationship with the Reputation Ink team, turning to them for anything that calls for quality content and creativity, from our award-winning blog, Food for Thought, to our company website to our public relations efforts. Above all else, they’re relentless in their attention to detail, digging deep to understand the ins and outs of our various (quite complex) industries, then developing content that hits the sweet spot of Stellar’s expertise and the information our audiences seek. Whether it’s a marketing campaign, PR push or design project, the Rep Ink team has always delivered a quality product within the timeframe needed. Their value to our organization is demonstrated in the trust they’ve built throughout our 600-employee company over the years. When you can consistently rely on someone in our industry to deliver, that’s a beautiful thing."

Eve Hutcherson, Director of Business Development
Frost Brown Todd

Reputation Ink has a strong skill set in understanding what motivates our audiences to make decisions and how we should craft communication to address that. For example, the copy on our CivicPoint site conveyed a strategic message that was so relevant to a prospect’s needs that it prompted her to call us for an in-person meeting, and she later became a large client. That’s a tangible result.

 

Across multiple assignments — including two new websites, case studies and marketing collateral — the responsive staff has delivered well-written and strategic content on time and budget.  

W. Bruce Patterson, Partner
Patterson + Sheridan LLP

“When our firm was building our robust, new website, we relied on Reputation Ink to write all of its content. Their team interviewed key partners and quickly came back with well-written content that combined the human and technical aspects of our firm. I was most impressed by their ability to research and provide accurate, technical information on our various intellectual property practice areas and case studies. We will definitely continue to partner with Reputation Ink for our writing and public relations needs.”