Public relations and content marketing agency Reputation Ink has added former TV journalist Sofia Millar to its team as an account coordinator. She joined the agency in December.
Prior to joining Reputation Ink, Millar was an on-air reporter for Lexington, Kentucky’s highest-rated station, NBC affiliate WLEX-TV. From landmark court cases and devastating natural disasters, to historic political elections and groundbreaking COVID-19 developments, Millar has extensive experience connecting with diverse communities and bringing their stories to life. As a contributor to the station’s “Investigates” and “In-Depth” brands, Millar learned to quickly digest and communicate complex information to her audiences, a skill she leverages in her new role with Reputation Ink. She also worked as a multimedia journalist in Monroe, Louisiana, and Gainesville, Florida, before transitioning to content marketing and public relations.
Millar’s work as a reporter has been recognized at the state and regional levels. She’s been honored with Edward R. Murrow, Associated Press, Kentucky Broadcasters AssociationandSociety of Professional Journalists awards, among others.
“It’s an honor to join such a talented team of writers and media professionals,” said Millar. “I’m thrilled to be part of an agency that shares my values of storytelling and making genuine connections with clients and audiences.”
“Sofia’s TV news background has equipped her with the strong writing skills needed to succeed in content marketing, and the interviewing and people skills we value as an agency. She understands exactly what earns media coverage because she spent years as a journalist evaluating pitches from PR professionals,” said Michelle Calcote King, Reputation Ink’s principal and president.
About Reputation Ink
Reputation Ink is a professional services public relations and content marketing agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.