With the prevalence of AI, some are quick to throw 2x4s towards marketing agencies, letting them know to board up shop to let the computers take it from here. But not so fast.

We know, we know. You want to hear more about artificial intelligence (AI) like you want a paper cut near a glass of lemonade. But we keep talking about AI because it is hear to stay.

AI can play an important role: it can bridge the gap between professionals’ brains and content professionals like us, helping to brainstorm, research, synthesize and summarize (and sometimes much more). 

If we had a nickel for every time we heard “AI” in 2024, it would cover the cost of our tailgating food budget for the season. But just like football, there’s a reason for the AI hype.

A former broadcast news anchor (turned Rep Ink’er) shares her best tips for how to prepare and what messaging to focus on. 

It’s normal to feel nervous as the countdown begins to your broadcast interview. So … what can you do to avoid fumbling your way through the next three minutes?

The Chambers and Partners USA Guide is considered one of the most prestigious legal rankings, with a hotly anticipated release every year. For those who participate in Chambers, you know the submission process can be … laborious. But, did you know there’s a hidden aspect of Chambers you may have been ignoring that can be your ace in the hole? 

Promoting your projects is one of the most impactful ways architecture, engineering and construction firms can attract both new clients and skilled talent. But there's a fine line between gracefully highlighting your firm’s strengths and being the annoying humblebragger. How do you send the right message?

While professional events are a wonderful opportunity to network and even garner new business through speaking opportunities, they also serve another function. Conferences provide one of the few chances our clients have to interact easily with the news professionals who cover them and their industry. But why should you talk to them?

While professional events are a wonderful opportunity to network and garner new business through speaking opportunities, they serve another function as well. Conferences provide one of the few chances our clients have to easily interact with news professionals who cover industry topics. But how should you network with them?

Businesses that post short-form videos on social media receive the highest return on investment, according to Hubspot’s 2024 State of Marketing. So, how can you take advantage of this medium when your to-do list is already four miles long?

Text-based-only posts no longer capture attention like they used to. Businesses that post short-form videos on social media receive the highest return on investment, according to HubSpot’s 2024 State of Marketing. So, how can you take advantage of this medium? 

The architecture, engineering and construction (AEC) industry is incredibly competitive. But what about award programs? We often recommend (and assist with drafting submissions for) DBIA's respected award program, which honors the nation’s best design-build projects and leaders. 

For those looking to amp up their new business efforts, speaking at events can provide valuable facetime to show off your expertise in front of potential new clients. Unfortunately, most lawyers and business leaders don’t receive panel invitations based on reputation alone. Speaker submissions can quickly become lost in a slush pile if they lack the strategic insight on how to market to conference organizers.

You've successfully implemented an email marketing strategy to connect with your clients and prospects. (You've done this, of course, because you know that email marketing is a potent, data-backed tool for getting a high return on your marketing investment.) But the journey doesn’t end when you press “Send email.” And — for some — it can be the start of trouble when your boss asks why the company’s latest email ended up in her spam folder. 

You've successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. But the journey doesn’t end when you press “send email.” And — for some — it can be the start of trouble when your boss asks why the company’s latest email send ended up in her spam folder. 

To help you start your in-house video journey, we’ve curated our own Favorite Things: a range of lighting, sound, and camera options with a DIY price tag for a polished final product.

To help you start your in-house video journey, we’ve curated our own Favorite Things: a range of lighting, sound, and camera options with a DIY price tag for a polished final product.

It may be an Olympics year (Paris 2024, we see you!), but professionals in the world of architecture, engineering and construction are used to a high level of competition every year — including competing against their own safety record.