Securing bylined articles to demonstrate thought leadership

Client situation

LegalEase Solutions is a legal technology company and ALSP providing in-house legal departments and law firms with customized solutions for modernizing and streamlining their legal functions.

Challenge

LegalEase Solutions acquired contract lifecycle management (CLM) provider CLM Gurus in 2022 to enhance existing CLM offerings. As a result of the acquisition, LegalEase wanted to further cement its position in the marketplace as a leading provider of CLM solutions across the full lifecycle, from selection through to implementation and ongoing maintenance. Part of that would be to position CLM Gurus founder Jim O’Hare as a thought leader, emphasizing his new role at LegalEase and what his 30+ years of experience meant for the company’s clients and prospects.

Our solution

We met with O’Hare to discuss:

His background
What about his background made him stand out in his industry?
How his approach to CLM is different than others
O’Hare has a particular seven-fold approach to CLM implementation, and we wanted to promote this
His philosophy around CLM selection, implementation and ongoing management
What he wanted to get out of his bylined articles

Based on this conversation, Reputation Ink drafted a pitch and reached out to appropriate legal tech and legal industry trade publications, as well as podcasts.

Results

Our pitching resulted in two articles and a podcast appearance for O’Hare:

Appearance with Ari Kaplan on his Reinventing Professionals Podcast on how legal teams are using AI with CLM
A bylined article published in Law Technology Today about how CLM platforms can utilize AI and machine learning
A bylined article published in Legal Tech News on how vendors and clients can bridge the divide on AI and CLM

For the articles, Reputation Ink interviewed O’Hare and wrote initial drafts that he reviewed and approved. Our team managed deadlines and all interactions with the media outlets. We also secured questions in advance of his podcast appearance and handled scheduling.

This coverage helped cement O’Hare’s status as a thought leader in the CLM space and further entrenched LegalEase in the marketplace.

“We appreciate the partnership we have with Reputation Ink. Their team is responsive and strategic, and they have a deep understanding of both the legal and legal technology spaces. Reputation Ink has secured us interviews and bylined articles in outlets that reach our target audiences, as well as coveted speaking opportunities at key industry conferences.” — Tariq Hafeez, LegalEase President and Co-founder