Meet Grace — the team member with an infectious laugh who can turn complex technical information into stories people actually want to read. With a fresh perspective as a newcomer to the industry, she's the kind of person who sees a challenging assignment as a sign that it's going to be a good day.
Strategic storyteller who loves a challenge
Grace finds joy in translating complex concepts into clear, compelling content. As an Account Coordinator on the AEC team, she crafts everything from press releases to blog posts that make technical expertise shine. Her methodical approach (blame it on her love for strategy games) ensures every detail gets the attention it deserves.
Her background isn't traditional — from rebranding a local coffee bar to creating promotional materials for a manufacturer's rep firm — but that's precisely what makes her approach unique and her perspective fresh. Grace absorbs information like a sponge and turns it into messaging that connects.
Grace graduated with honors from the University of Texas at El Paso with a Bachelor of Arts in Media Advertising. What started as an academic journey in history evolved into a passion for strategic communication, with her decision to go back to school reflecting her commitment to honing her storytelling craft. Her education included specialized coursework in writing for brand campaigns and social media, building upon her already strong research skills. This unique combination of historical research methodology and modern marketing techniques gives Grace an edge when tackling complex AEC industry topics.
Grace's passion for people and her enthusiasm for building relationships are evident in her interactions with colleagues.She firmly believes, and will tell anyone who'll listen, that surrounding yourself with people you trust and respect is key to continual professional growth — a philosophy encapsulated in her favorite saying: “If you're the smartest person in the room, you're in the wrong room.”
Storytelling both on and off the clock
When she's not helping AEC clients tell their stories, Grace is probably creating some of her own, either as a musician crafting lyrics and melodies or as a self-proclaimed nerd playing Dungeons and Dragons. She loves a good book, movie, game, piece of art, anything that tells a good story. Her passion for storytelling is key to everything she does, making her a natural fit for transforming complex ideas into narratives that resonate. Just don't get her started on fantasy worlds or song lyrics unless you have time to spare — her enthusiasm is delightfully contagious.