JACKSONVILLE, Fla. (May 22, 2019) — Reputation Ink’s principal and president, Michelle Calcote King, talked about law firm public relations as a guest on the Lunch Hour Legal Marketing podcast last week.
In the episode, PR Guidebook for Lawyers: Best Practices for Boosting Your Firm’s Reputation, King shared a range of tips with hosts Gyi Tsakalakis and Kelly Street, including:
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Why press releases are still useful PR tools and how law firms can use them effectively
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How to establish relationships with business and legal journalists
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How attorneys can build reputations as authorities in their practice areas
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Ways to create a unique social media voice that cuts through the noise
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Real-life examples of Reputation Ink clients who’ve had notable PR successes
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How to measure the success of a PR campaign
Lunch Hour Legal Marketing is part of the Legal Talk Network, a podcast network for legal professionals with hosts from well-known legal organizations and brands, including the American Bar Association, ABA Journal, Thomson Reuters, The Florida Bar, Robert Half Legal, Above the Law and Northwestern Pritzker School of Law. More than 20 active podcasts cover important legal news and developments, including access to justice, law school, industry events, legal technology and the future of law.
About Reputation Ink
Reputation Ink is a B2B marketing agency built for complex industries, including corporate law, architecture, engineering and construction (AEC), technology and software as a service (SaaS) and other business-to-business industries. Providing content marketing, public relations and lead generation services, the agency has generated millions in ROI for its clients.