JACKSONVILLE, Fla. (Jan. 8, 2024) — Public relations and thought leadership marketing agency Reputation Ink has promoted Sofia Millar to account manager. She joined Reputation Ink as an account coordinator in December 2021.
Prior to joining the agency, Millar was an on-air reporter for Lexington, Kentucky’s highest-rated station, NBC affiliate WLEX-TV. From landmark court cases and devastating natural disasters to historic political elections and groundbreaking COVID-19 developments, Millar gained extensive experience connecting with diverse communities and bringing their stories to life during her years as a journalist. As a contributor to the station’s “Investigates” and “In-Depth” brands, Millar learned to efficiently digest and communicate complex information to her audiences, a skill she leverages while producing great content for her clients at Reputation Ink.
Millar works with Reputation Ink’s architecture, engineering and construction (AEC) clients, telling highly technical stories to equally technical audiences.
“Sofia joined our agency just as we started to work with one of our more technical clients — a large manufacturer that targets AEC firms with complex products,” said Michelle Calcote King, Reputation Ink’s principal and president. “She quickly learned the clients’ business and was able to translate technical concepts in crystal clear ways.”
Sofia also produces Reputation Ink’s award-winning podcast, “Spill the Ink,” and manages the agency’s social media accounts, growing followership on some of the accounts by 135% in one year through creative storytelling and video.
“I’m consistently impressed with the attention to detail and strategic thinking Sofia brings to her work,” said Steven Gallo, director of content and PR. “Her expertise spans multiple mediums, from podcasting to video to traditional B2B public relations, so she thinks holistically about the best ways to tell stories — and it's yielded outstanding results for our agency and clients.”
About Reputation Ink
Reputation Ink is a public relations and thought leadership marketing agency serving B2B professional services firms, including corporate law and architecture, engineering and construction (AEC) firms. Providing public relations, thought leadership, content marketing and social media marketing services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.