JACKSONVILLE, Fla. (May 30, 2024) — Public relations and marketing agency Reputation Ink has hired former TV news anchor and reporter Kathryn Bracho as an account coordinator, effective May 13. Bracho is a seasoned storyteller, writer, editor and digital content creator with more than 20 years of journalism experience.
Bracho spent more than two decades delivering news and content at ABC affiliate WBAY-TV, the highest-rated station in Green Bay, Wisconsin, with a viewership of nearly 500,000 people. She led their morning newscast to ratings success and became a household name in the market. Bracho grew her Facebook page to more than 12,000 followers and increased her Instagram page’s reach by 250% in the first two months. She has interviewed U.S. presidential candidates, pop stars and pig farmers, bringing their stories to life.
Bracho covered traffic for almost a decade, learning about the intricacies of driver circulation, highway construction, and how weather affects road surfaces. She has extensive experience communicating complicated topics in a clear, compelling, comprehensible way.
“I know Kathryn will leverage her skills to produce impactful content for our various clients,” said Michelle Calcote King, Reputation Ink’s principal and president. “Her background covering complex traffic, development and infrastructure issues will be a huge asset as she works with our architecture, engineering and construction clients. We are thrilled to add someone with her reporting and writing experience to the team.”
Bracho is a Wisconsin Broadcasters Association award winner. She earned a bachelor’s degree in journalism and mass communication from the University of Minnesota and has worked in TV newsrooms across the Midwest.
About Reputation Ink
Reputation Ink is a public relations and content marketing agency focused on B2B professional services firms. The agency focuses on three areas: corporate law firms, architecture, engineering and construction (AEC) firms, and the companies that serve them. Providing public relations, content marketing, thought leadership marketing, graphic design, social media, and audio and video services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.