JACKSONVILLE, Fla. (May 17, 2024) — Reputation Ink, a B2B professional services public relations and content marketing agency, was awarded a 2024 Award of Excellence by the Communicator Awards in the "Annual Report — Corporation or Business" category for producing client Superior Construction's 2022 annual report.
Rep Ink led the project, including developing its structure, drafting the copy, and designing the final report with professional photography and custom-built financial charts.
"The project involved compiling a massive amount of company data and financials and translating it all into a well-designed, easily digestible annual report that could be shared digitally and in print," said Steven Gallo, Reputation Ink’s Account Director overseeing the Superior account. "It was also the first report since we launched Superior's rebrand months prior, so our team was implementing and experimenting in real time as we laid the foundation for future iterations."
The publication was the first of its kind for Superior, whose leadership tasked Reputation Ink with developing a reimagined recap of the company's annual financial data. The 156-page designed report — five times the length of the previous year's counterpart — elevated it from a simple financial summary to a sweeping review of the company's performance and strategic objectives that executives could present to financial partners, insurers, bonding companies and other external stakeholders.
"The Rep Ink team helped us take an ambitious and complex project from concept to reality," said Julie Thompson, Superior's Director of Marketing. "Their expertise and dedication helped produce more than just an annual report for Superior Construction; it tells the story of who we are.”
The Communicator Awards, now in its 30th year, is the largest and most competitive awards program honoring creative excellence for communications professionals. In the past, Reputation Ink has been recognized by the Communicator Awards for work conducted on behalf of clients Stellar and Lightfoot, Franklin & White, as well as for the agency's podcast, Spill the Ink.
About Reputation Ink
Reputation Ink is a B2B professional services marketing and public relations agency. The firm focuses on two core industries: corporate law and architecture, engineering and construction (AEC). Providing public relations, content marketing, thought leadership, social media and a range of other marketing services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.