Your firm is made up of diverse minds that bring their unique outlook to solving problems for clients. While this is an incredibly effective way to meet clients’ needs and achieve positive outcomes, it becomes a bit dicey when it comes time to market the law firm.

AEC firms are no strangers to labor woes, and the tide doesn’t seem to be turning, at least not immediately. Between a lagging interest in the skilled trades and many professionals approaching retirement, the next few decades look intimidating. Our latest blog post dives into how marketing can impact employee retention, as well as six actionable steps to investing in your organization’s talent pool.

We’ve compiled the ultimate law firm marketer holiday gift guide for you to share with whoever might be buying YOU a gift. You can also treat yo’ self or your fellow marketing colleagues with a few goodies on the list. 

For architecture, engineering and construction firms seeking an agency partner, the content of the expertise matters. If an agency primarily works with AEC clients, its team of marketers and public relations professionals knows the industry inside and out.

“What the world needs is another podcast,” said not a single soul in 2023. Rep Ink feels about podcasts the way we do about all content: When done correctly, they can serve as a powerful tool to grow your law firm.

Podcasting has become to 2023 what blogging was in the early aughts: a new(ish) medium for content creators and thought leaders to share their ideas and expertise. While there are plenty of cringe-worthy and snooze-fest podcasts out there, when done right, podcasting can be a powerful networking and lead-generation tool for architecture, engineering and construction (AEC) firms.

The architecture, engineering and construction (AEC) industry is incredibly competitive. We have a few Rep Ink favorites for getting your firm the recognition you deserve, including bylined articles in reputable publications and well-written project portfolios. But what about award programs? There are plenty of rings to throw your AEC hat into — but which rankings and opportunities are worth your time? We often recommend (and assist with drafting submissions for) DBIA's respected award program. However, because these nominations can be robust (read: time-consuming), Marja’s latest blog post breaks down our recommended best practices when preparing to submit.

Law firms continue to focus on diversity, equity and inclusion efforts, and clients are taking notice. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification,created by Diversity Lab. This certification “aims to promote diversity and inclusion by ensuring equal opportunities for underrepresented groups in leadership positions within law firms and legal departments.” Yes, it’s the right thing to do. But why should law firms focus on these external recognitions of in-house efforts? And what is the path to certification?

If you want to hide under your desk when the word “Chambers” is muttered around your office, you’re not alone! In the swirl of tasks, calls and to-do’s that surrounds in-house legal marketers, Chambers can be a swear word as it invokes images of lengthy submissions and reference vetting. Is it worth it? We think so, and for good reason. Check out Kevin and Shelby’s latest to learn why we encourage our legal clients to participate in Chambers and Partners annual submissions.

Excellent media coverage can make a brand sizzle, so how do you crank up the heat for your architecture, engineering or construction firm? There are many approaches to earn the media’s attention. One strategy: exclusives. Media exclusives give journalists a first look at a project, initiative or announcement, allowing them to “break” the story for their publication before anyone else. There are benefits and trade-offs to offering media exclusives — the key is knowing when and how to use them. (You wouldn’t mindlessly hand bottle rockets to a toddler, right?) Learn how exclusives work, the potential pitfalls and what you should consider when using this strategy to make a star-spangled media “splash” of your own.

We know how incredible in-house legal marketers are. We work alongside these professionals every day. Legal marketers tend to be many things (sharp, savvy, knowledgeable), but there’s one thing we consistently find that they are not. Bored. Legal marketers are juggling many demands from many stakeholders, and the need for support is real. When we tell you the importance of working with a specialist legal marketing and PR agency, we can hear you pulling out your salt shakers to add a grain. Of course we think that! It’s our job.

Today's smartphones allow all employees to capture high-quality video content conveniently. However, with safety concerns and job site protocols, many AEC firms may shy away from this resource. Learn why you should care about employee-generated video content and how to empower your people to capture great video in the field.

For those of you working with a legal PR firm, you’re familiar with interview requests from leading industry publications and trending podcasts to showcase your legal expertise. If you’ve ever left an interview with a nagging feeling that you missed an opportunity to cross-market another attorney or the work of the firm, you’re not alone. But how can you smoothly and professionally keep yourself at the center of the interview while sprinkling in notable work that is adjacent to you at your firm?

The clock is ticking for Benchmark Litigation! If you haven’t submitted yet, that April 29 deadline is creeping up. For those of you who are already chugging away on your submissions, our latest blog post offers recommendations on how to ensure you are putting your best foot forward. If you’re on the fence about whether Benchmark is worth the lift for your firm, we chat through why it makes Reputation Ink’s short list of rankings that we recommend for our clients.

If you’re on the fence about whether Benchmark is worth the lift for your firm, we chat through why it makes Reputation Ink’s short list of rankings that we recommend for our clients.

In the world of business-to-consumer marketing, there is a well-known principle called the “excess share of voice” (ESOV) rule. This rule states that brands with a higher “share of voice” than their “share of the market” will grow. So much fancy marketing speak! In layman’s terms, it means that the more your firm is discussed in the media, online and in front of your target audience (by authoring articles, stepping up your social media presence or presenting at conferences), the more market share your firm will gain over time, growing your business as a result.

f you’re familiar with our agency, you know we value a few things above all else: award-winning writing and industry expertise. (And our dogs, but that’s not super relevant here.) Like Rep Ink, Google favors strong content over fluff pieces. As the search platform increasingly becomes the way clients find their way to you, it’s more important than ever to make sure you show up (and show up quickly) on Google’s search pages. But how?

Unfortunately, even the best, most color-coded, thoughtfully planned social media editorial calendar won’t keep you safe from that most dreaded of 21st century creatures: The Internet Troll. Instead of demanding bridge fare and the answer to riddles three, these trolls lurk on your company’s social media pages and are quick to throw out a negative comment or unkind unsolicited feedback. While it can be tempting to toss your computer out the window and call the whole thing off, social media continues to be a crucial business tool. So how can you balance maintaining an online presence that reflects your firm’s values and tone while dealing with these trolls?

Turnover isn’t fun, but it’s a fact of business. And while replacing a law firm’s in-house superstar can be a pebble in the shoes of your firm’s HR and leadership teams, it can also affect your firm’s reputation. An effective PR strategy can help bridge the gaps that occur when talent jumps ship, as well as help the firm move onward and upward.