Lindsay Diven is the Marketing and Sales Manager for Blackbox Connector solutions with Full Sail Partners and a well-known figure in the architecture, engineering and construction (AEC) field. She works closely with her clients and team at Full Sail Partners to research new connectors and how to use them to streamline processes. She is also the founder of Marketers Take Flight, providing proposal and career development training for AEC marketers. She also hosts a podcast of the same name. Prior to her current roles, she served as the Director of Marketing and Business Development at BRPH.
Here’s a glimpse of what you’ll learn:
- The need that Lindsay Diven filled with Marketers Take Flight
- The current state of digital marketing among AEC firms
- Generating and nurturing leads through marketing
- Underutilized tactics that can transform AEC firms
- The importance of niche expertise and why it’s not always best to diversify
- Whether firms should invest in marketing for government clients
In this episode:
AEC firms have the difficult task of selling clients on large, complex projects. They are high-risk and high-reward by nature, which means that marketing takes on a new meaning. A broad approach likely won’t do much, but being able to secure the important projects can propel a firm to great success. The challenge then becomes how to market your firm accordingly.
Lindsay Diven has a good idea of how to do it. Her business, Marketers Take Flight, works closely with AEC firms to create better proposals and improve their marketing. She has more than 15 years of experience across multiple companies, giving her keen insight on how to do it right. Now she shares those same principles with you.
Michelle Calcote King invites Lindsay Diven, the Founder of Marketers Take Flight, onto the podcast to discuss digital marketing and what most AEC firms are missing. They go over Lindsay’s background and how she’s trying to fill holes in the industry. They then go into key topics such as generating leads, niching your firm and the best tactics for digital marketing. Hear it all on this episode of the Spill the Ink podcast.
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by Reputation Ink.
Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.
Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For the past 10 years, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, marketing strategy services and more.
To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.
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