Adrian Dayton is the Founder and CEO of ClearView Social, a company that helps simplify social media for professionals. He is known for his keen understanding of social media and business development for lawyers, having practiced law himself in the past. Adrian has trained over 22,000 professionals and often shares his knowledge as a keynote speaker and retreat facilitator.
Adrian is also a writer whose work has been published in Forbes, Above the Law and the National Law Journal. He is the author of two books: LinkedIn and Blogs for Lawyers and Social Media for Lawyers: Twitter Edition.
Outside of his career, Adrian is an avid hiker and has reached the summit of Mount Kilimanjaro in Tanzania and Mount Rainier in Washington.
Here’s a glimpse of what you’ll learn:
- Adrian Dayton explains how ClearView Social helps law firms share content on social media
- Which social media platforms should lawyers focus on?
- How to get higher engagement on LinkedIn
- Tips for working around outbound links when posting
- Being personal versus being professional on LinkedIn
- How has COVID impacted social media?
In this episode:
Is your social media holding back your law firm?
Lawyers typically have a wide skill set, but outreach is rarely at the top of the list. In the modern age, social media is becoming more important to attract clients and establish your brand. The difference in visibility between a robust LinkedIn presence and a floundering one is night and day. So, what is the secret to a successful social media brand?
For Adrian Dayton, his passion is sharing his social media expertise with lawyers and professionals internationally. He does this through his SaaS company, ClearView Social, his keynote events and his books to name a few. Now, he adds a podcast to that growing list.
Michelle Calcote King interviews Adrian Dayton, the Founder and CEO of ClearView Social, to break down his advice for improving your professional social media. They discuss how to work LinkedIn to your benefit, which platforms you should use and how to strike the balance between being personal and being professional. They also get into how COVID has changed the social media landscape — and how to adjust. Tune in to hear it all on this episode of Spill the Ink.
Resources mentioned in this episode:
Sponsor for this episode:
This episode is brought to you by Reputation Ink.
Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations firm that serves corporate law firms of all shapes and sizes across the United States.
Reputation Ink understands how sophisticated corporate buyers find and select law firms. For the past 10 years, they have helped law firms grow through thought leadership field strategies, including content marketing, video marketing, public relations, lead generation services and more.
The Reputation Ink team includes former journalists and PR professionals with decades of experience securing coverage in outlets such as The New York Times, The Wall Street Journal, Law360, The American Lawyer, The National Law Journal and many more.
To learn more visit www.rep-ink.com or email them at info@rep-ink.com today.
<< BACK TO ALL EPISODES