JACKSONVILLE, Fla. (March 1, 2022) — Public relations and content marketing agency Reputation Ink has hired Eric Pesale as an account coordinator. He joined the agency in February.
Pesale, a licensed attorney, practiced for several civil litigation firms before transitioning into legal content writing and marketing on a full-time basis. In his new role at Reputation Ink, Pesale will help manage content and public relations strategies for the agency’s legal-sector clients. Reputation Ink currently represents some of the nation’s leading law firms, trade organizations, legal technology companies and alternative legal service providers.
“Eric’s legal background allows him to approach content pitching and projects from a unique perspective,” said Michelle Calcote King, Reputation Ink’s principal and president. “He will be a great partner and resource for our legal clients and we are excited to have him as part of our team.”
Prior to joining Reputation Ink, Pesale consulted with lawyers, legal-sector companies and technology vendors as the chief legal contributor of Write For Law®. Through his work, he created organic and social-media-driven thought leadership campaigns that have been published or featured in Above the Law, The New York Law Journal and even academic journals. He has also collaborated on projects with companies and professionals in other regulated industries, including the healthcare and financial services sectors.
As an attorney, Pesale has contributed legal, blockchain, technology, cybersecurity and business articles to CSO, Fundera Ledger and various industry and vendor blogs. In the process, he gained substantial experience interviewing high-level executives, Fortune 500 general counsel and Am Law 250 partners. He has also shared his insights on legal and technology issues with various publications, including IBM’s Security Intelligence.
“I have collaborated with Reputation Ink on client projects in the past and have seen firsthand the agency’s success in getting their clients front and center before key editors, bloggers and media players,” Pesale said. “I am excited to start the next phase of my career with Reputation Ink and to continue combining my passions for writing, marketing and the law.”
About Reputation Ink
Reputation Ink is a professional services public relations and content marketing agency. The firm focuses on three areas: corporate law, architecture, engineering and construction (AEC), and business-to-business companies. Providing public relations, content marketing, social media marketing and lead generation services, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.
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